Blogging Blues: Creating an Editorial Calendar for Consistency

We've had a very hard time getting staff on board with regular blog posts and trust me, I know it is hard!! I haven't blogged on this blog as often as I'd like and I sometimes forget to post my regular Tuesday workouts on my fitness/food blog. 

However, for an organization, it's good to have some sense of order and regularity in your blogging.  I recently acknowledged the issue with staff and we decided to set up a calendar. However, it is very hard for program staff to make time to blog; however as we came up with ideas to help them, creating a calendar, talking through the idea and creating a draft with me, things seemed easier.

I began a rough draft based on a model from Beth Kanter, an expert at nonprofit social media, and some drafts I found online.

I've been using it temporarily and so far I've managed to fill all of February!! Yay!  I created a monthly section for us to put ideas and conferences and track holidays we may want to reference.

And I also created a weekly section where I can track:

• What week we're on
• Topic of the Blog
• Brief Description
• Author
• Due Date to me
• Due Date to Drop
• Did we push out to Social Media?

I noticed this also made me realize when I'd be on vacation in late February and to make sure the blog was due the prior Thurs COB and was posted on Friday evening to drop the next week.

How do you track your blogging efforts? And how do you get program staff to help blog?